Let's face it - podcasts are quickly becoming one of the most powerful and popular platforms for content delivery and consumption. According to Edison Research, about 48 million Americans listen to podcasts on a weekly basis as of March 2018. That's 6 million more Americans since March 2017, and that number continues to climb as you read this.
More and more people are turning to podcasts, and for good reason. We live busy lives, and podcasts can be listened to in pretty much any situation on any given day - on the subway, in the car, at work, doing chores, exercising... you get the drift. What's more, two thirds of listeners listen on a phone or mobile device, and with relatively new smart speaker devices such as Amazon Echo, accessibility to audio content is greater than ever.
Now couldn't be a better time to start a podcast and experience the benefits that this platform can offer. Here are 2 core reasons to do so.
1. Share Your Voice
Everyone has a voice, and everyone's voice matters.
Your voice has the ability to inspire, educate, and/or entertain, and the easiest way to put your voice out there is through a podcast.
While there are other ways to share your stories and ideas, such as via the written word, spoken word adds a human connection and it is inherent in the fabric of our being.
When you think about it, people learn to speak and listen before they learn to read and write. And oral storytelling has been the core of many societies for thousands of years.
In addition to inspiring or entertaining those around you, sharing your voice can benefit you by helping you develop confidence and purpose.
2. Market Your Business/Brand
Having a podcast helps you build your audience, establish authority, and generate business.
Build Your Audience
A well-produced and consistent podcast has the potential to reach thousands of people with relatively minimal effort. As you gain a following, each new audience member has an opportunity to relate to you and gain meaning from your products or services. They can therefore develop a trust with your brand, and become a loyal consumer for what you've worked hard for. This gives you a competitive advantage over other businesses that don't do this.
You can even bring on industry leaders as guests, which allows you both to tap into each others' audiences and also deepen your professional relationship.
Do you want to be seen as a thought leader in your field? Your audience wants to hear your valuable insight and helpful advice. Having a podcast helps you develop your reputation, and it can lead to opportunities to speak at industry events or offer consulting services.
Your audience can be potential customers, and creating consistent content helps to continuously drive new audience members to your website or product. This is because Google puts businesses that have active content and engaged audiences toward the top of its search results.
You can also monetize your podcast itself. While money shouldn't be your sole motivation for starting a podcast, if you get to a point where you have a high number of subscribers and downloads, you can charge sponsors and advertisers to be mentioned on your podcast. Also, you can direct listeners back to your website and use affiliate links for anyone who may want to buy the products you mention. Be careful not to drive listeners away by over-promoting.
Oh! And one more reason to start a podcast...
3. Because it's fun!
No matter your reason for wanting to start a podcast, you shouldn't be afraid to put your voice out there. What is the worst that can happen? If you're passionate about something, there is always someone who wants to hear what you have to say.
There are several resources to help you get started, and I would be happy to help you along the way. Is there anything holding you back from starting a podcast? Let me know in the comments below.